Hotel Best Rate Guarantees: Hyatt, Marriott, Hilton and IHG

I wrote this guide in March 2013, and the original is below as published. Every program in it has changed since, and Starwood no longer exists, so start with the notes right below.

Quick Take

• A best rate guarantee still works the same basic way: book direct, find a lower public rate for the exact same stay elsewhere, and the chain matches it plus a bonus.
• The bonus in 2026: Hyatt gives 20% off or 5,000 points, Marriott 25% off or 5,000 points, Hilton 25% off, and IHG 5x points (no more free night).
• The biggest change from 2013: you now have to book first everywhere, then claim, generally within 24 hours of booking.

Update, October 2026: The Programs Today

• Hyatt: matches a lower publicly available, immediately bookable room-only rate and gives you the choice of an extra 20% off or 5,000 World of Hyatt bonus points. The claim is filed within 24 hours after booking on Hyatt.com, so the claim-before-you-book advantage I describe below is gone.
• Marriott (which absorbed Starwood): matches the lower rate and adds 25% off or 5,000 Bonvoy points. Since May 2025 you must be a Bonvoy member, must have booked the lowest available rate on Marriott’s site (including member rates), and the other rate must be at least 1% lower (2% in a different currency) with the same inclusions and cancellation terms; rates that need a coupon, a residency, an ID or a particular credit card don’t count.
• Hilton: now called the Price Match Guarantee; it matches the lower rate and takes an additional 25% off the room rate. You book with Hilton first, submit the claim within 24 hours, and claims can’t be approved once you’ve checked in. The $50 Amex gift cheque is long gone.
• IHG: the free first night is gone. IHG now matches the lower average nightly rate and awards 5x points on the room rate, up to 40,000 points.

Quick Answers

My Original 2013 Guide

Originally published March 18, 2013, and kept as written. The program rules, values and examples below are from 2013; see the October 2026 notes above for what has changed.

A hotel Best Rate Guarantee (BRG) is one of my favorite tools when it comes to travel hacking because you have the potential to save yourself hundreds of dollars without sacrificing anything. Depending on the hotel brand, you can score percentage discounts, free points, or even a free night if you have a successful submission. But each program is different, so I’ll lay out the basics for some of the more popular hotel programs.

First, some general rules that apply to most, if not all, BRG claims:

• Your BRG claim must be submitted within 24 hours of the original booking (if you booked in advance).
• Your BRG claim must be submitted more than 24 hours before the date of arrival.
• Because of exchange rate fluctuations, your BRG claim generally must be submitted using the local currency (i.e. for a hotel in Hong Kong, you must compare rates in HKD and not USD).
• Your BRG claim must use the same dates, room type (King, two Queens, etc.), rate type (prepaid non-refundable, etc.), and number of occupants.

Let’s take a look at some of the most popular hotel programs. Note that my favorite ways to actually find BRG opportunities are by using Kayak and HotelsCombined.

Hyatt

If you find a lower rate on an Online Travel Agency (OTA) than is listed on Hyatt’s own website for the same room, dates, and rate type, Hyatt will give you 20% off the lower rate.

The Hyatt Best Rate Guarantee can be very valuable, particularly for longer or more expensive stays. For example, say you have a 3 night stay in New York and Hyatt’s website shows a rate of $500/night, but through Kayak you find that Orbitz shows a rate of only $400/night. You can simply call Hyatt’s BRG team before booking and have them confirm the rate. If they see the same rate you do, you’ll get 20% off $400 for each of the 3 nights. A successful claim would give you a rate of $320/night, saving you $80/night and $240 overall.

The reason Hyatt’s BRG process is so valuable is not only because of the 20% discount, which is huge, but also because you don’t have to book the hotel before filing a claim. Essentially, you won’t have any money on the line if for some reason something goes wrong and your BRG claim is denied.

Starwood

If you find a lower rate on an Online Travel Agency (OTA) than is listed on Starwood’s own website for the same room, dates, and rate type, Starwood will give you the option of 10% off the lower rate or 2,000 Starpoints.

The SPG BRG is unique because it’s the only program that gives you the option of a percentage discount or points. The percentage discount is generally much smaller than other programs provide, so it’s only valuable if you’re staying multiple nights with more expensive rates. Points are generally a better option for one night stays or very inexpensive stays.

For example, let’s say you have a one night stay planned and Starwood’s website shows a rate of $100, but an OTA has a rate of $75. You can simply fill out the online BRG claim form before booking and select the option for either 10% off the lower rate or 2,000 Starpoints. In this example, the 10% off would only save you $7.50 (plus small tax savings as well), while the 2,000 SPG points are valued much higher than that. Using a relatively low valuation of 2 cents/point, those 2,000 points would be worth $40 – a much better value than the percentage discount.

As another example, say you have a three night stay planned and Starwood’s website shows a rate of $250, while you find an OTA that has the same hotel for $200. Your option would be the same 10% discount or 2K Starpoints. In this case, a 10% discount would yield a nightly rate of $180, for a savings of $20/night or a total savings of $60 for the trip. The points are still worth $40, so the percentage discount is your better option in this case.

To put it simply, if the percentage discount can save you more than $40 (or however much you value 2K Starpoints to be), then take the discount. Otherwise, take the points.

Similarly to Hyatt, the SPG BRG claim process is advantageous because you don’t have to put any money on the line. You simply file your claim online and if it’s denied for some reason, you won’t lose anything.

InterContinental Hotels Group

If you find a lower rate on an Online Travel Agency (OTA) than is listed on IHG’s own website for the same room, dates, and rate type, and the rate is lower by at least $1 or 1% (whichever is greater), IHG will give you the first night free, including on one-night stays.

The value here is clear – a one night stay amounts to 100% off, a two night stay amounts to 50% off, and a 3 night stay amounts to 33% off. From a percentage discount view, this is hard to beat.

For example, you have a one night stay planned and IHG’s website shows a rate of $400/night. You find an OTA that shows a rate of $390/night. A successful BRG claim would result in your stay being 100% free. A two night stay under the same circumstances would give the first night free and the second night at the lower rate of $390.

Before you get too excited about this one, there are some big issues to consider. First, IHG is the only hotel program that will not tell you how long they’ll take to respond to your BRG claim. That means they could take several days, and in that time the lower price you found can increase. IHG is also somewhat notorious for looking for a reason to deny your claim, and a favorite is that the room-type doesn’t match. If you’ve ever used Orbitz or Hotels.com, you’ll know that the room names don’t always match exactly. This could become problematic.

None of that would be an issue, however, if not for the biggest deterrent: you have to book the hotel on IHG’s website before submitting your BRG claim. This is a problem because the lowest available rate is usually non-refundable, meaning you have to put money on the line.

It’s definitely worth a shot, but don’t get your hopes too high. You can read about how dozens of others fared with their IHG BRG claim in this FlyerTalk thread.

Hilton

If you find a lower rate on an Online Travel Agency (OTA) than is listed on Hilton’s own website for the same room, dates, and rate type, Hilton will give you a $50 Amex “gift cheque” for stays in North America or a $50 folio credit on international stays.

Similar to Starwood’s policy, Hilton’s policy will benefit you most if you have a one-night stay and/or a very cheap nightly rate. For example, let’s say a one-night stay is $100 on Hilton’s website, but you find one for $90 on an OTA. A successful BRG claim would result in a lower rate of $90 plus you’d receive either a $50 check or $50 statement credit, depending on where the hotel is. The same would be true for longer or more expensive stays, so short, cheap stays are in your favor with this policy.

Unfortunately, Hilton’s policy is somewhat similar to IHG’s when it comes to booking the room. You must book your room with Hilton before you can submit a BRG claim. Again, this means that you likely have to put your money on the line since it’s likely you’re booking a non-refundable rate. You can submit your claim by either calling or using an online form.

Summary

To summarize, Hyatt and Starwood have completely risk-free BRG claim processes, while IHG and Hilton require you to book your rooms first. Starwood, IHG, and Hilton all provide great value for BRG claims on cheap stays and one-night stays, while Hyatt and IHG are more useful for longer or more expensive stays.

Examples

I put together the below chart for those of you that would like to see a comparison of what savings a Best Rate Guarantee claim would yield for each of the programs. The chart might look difficult to read but it’s actually pretty easy. It’s meant to be read in columns – the top section presents an potential scenario as an example including the number of nights and rates; the middle section shows the potential savings for each program; and the bottom section shows your effective cost for each program given the scenario above.

I know this topic can be difficult for those of you that haven’t done one of these before, so please feel free to let me know if you have any questions. Otherwise, I hope this can help you save some money in the future!

Changelog

• October 13, 2026: added the Quick Take, the 2026 update, Quick Answers and sources; the 2013 guide is unchanged below its own heading.
• March 18, 2013: first published.

Sources (checked October 13, 2026)

• Hyatt, Best Rate Guarantee
• Hilton, Price Match Guarantee
• LoyaltyLobby, Marriott tightens Best Rate Guarantee requirements (May 29, 2025)
• Doctor of Credit, IHG makes negative changes to its Best Rate Guarantee
• Milesopedia, best price guarantees compared (updated September 16, 2026)

Last checked: October 13, 2026.